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Driving Digital Strategy – Framework Towards Becoming Digital – Part 3

The impact of digitization on business is undeniable. From profit margins, to costs being reduced by 40% alone – this trend cannot be ignored any longer! In order for companies in your industry or field specifically – it’s important that you understand how they’re utilizing new technologies like artificial intelligence (AI) software applications which help…

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AI, ML & DA Applications and Their Impact on Business

If you define AI strictly in the sense of replicating intellectual and motor possibilities of the human mind, it’s true that the technology currently doesn’t exist as such. But, as you can see, it has been created and applied in the form of narrowly targeted solutions for different intents and purposes. Most notably, some of these solutions covered providing virtual assistance and answering voice commands, performing simple, precise motor operations, running automatic scans, updates, improvements, and more.

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While AI machines aren’t yet self-aware, they can operate on preset parameters in a variety of languages, but without understanding context. At the current time, you will still need an expert to monitor and set goals for the machines, as well as to update and check their performance. However, you can still use numerous AI-based technologies to advance your business, improve products and service levels, and stay on top of the competition, if you properly employ AI, ML & DA in your business model. More precisely, let’s talk about some duties that cutting-edge technologies can streamline and take over so that your staff and experts can focus on their high-priority work.

How Digitization Affects Data and Finances

Let’s talk about what you’re likely most interested in hearing. While your staff needs to be focused on doing creative work, a lot of their time goes into administration, doing calculations, filling out forms, and processing a variety of information. Digitalizing administration and finance work through use of AI-based software and integration of smart machines helps make business over emotional decisions. It allows you to quickly scan and identify various information (identities, authority, duties, responsibilities, etc.) and make cold-headed decisions. It also enables you to overview raw data without a smidgeon of manipulation and bias. In fact, it can also help detect fraud, and if you put in enough work, alert at the appearance of certain red flags, like keywords that signal policy infringement or manipulations with funds. In fact, some predictions (Morgan, 2018) state implementing these improvements can result in $150 million in benefits!

When it comes to analyzing the stock market, AI software can be of great help, since it is made to recognize patterns. Give it enough historic data, and it will be able to give good pointers for productivity and value increase. In fact, AI tools have so far been used to predict company performance by analyzing meeting records and language transcripts, and they have also been used to monitor trades and directors’ actions that affect them.

How to Implement Meaningful AI

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Now, if you contact an AI service provider, they will offer you their business dashboards, data processing software, accessibility software, sales management solutions, business insights generators, machinery repair and upkeep programs, fleet and factory monitoring systems, and business intelligence systems. But the proper measure of the extent and volume that you should use these technologies depends solely on your business needs and goals. Do you need machinery-and-upkeep software for three company cars for your accounting business? Do you need sales management software if you only work with a handful of high-yield clients? Do you need facial recognition in a restaurant? Chances are that answers to all these questions are negative, and that investing substantial funds in AI in these cases wouldn’t result in significant improvement.

In most cases, companies that provide AI solutions are quite mindful of their client’s needs and budgets, and chances are that they will best suggest the type of improvements that should be made in your company. Most of these companies are aware of the caution surrounding AI tech in the eyes of the public, and they wouldn’t risk their reputation at the expense of a few more sales. While I think that these service providers are to be trusted, I also feel like how much you’ll benefit from a digital transformation strongly depends on how well you’re able to communicate your business needs and goals. For this, it is important to first investigate and evaluate in-house, and detect the areas that need improvements that have a high impact on your business goals. Then, write a report and present the service provider with a concise overview of what you need and what you’re trying to achieve.

When it comes to meaningful AI implementation, some of the more notable examples that have yielded the most success across the board include language recognition for paperwork evaluation and customer service, as well as programs for administration redaction and data analysis, and legal compliance scanning and monitoring. This, however, can’t transform your approach to business. It can simply augment it and free up more time for purposeful work.

AI applications also found fruitful use in the health sector, where they’ve been employed to aid in identifying the best medical course of treatment, assist in clinical trial candidate selection, and monitor patients for specific health problems. Deep-learning algorithms have provided valuable insight into Parkinson’s disease, where they significantly contributed to advanced research.

When it comes to the consumer sector, companies have successfully used translation apps, marketing software, and online product and moderation programs to stay on top of consumer behaviours and needs.

In the same way with production and manufacturing, AI and DA are successfully used to apply environment protection regulations and staple your offering with an environment-friendly tag that’s much loved by consumers. Whether it’s asset maintenance and operation, or even maintenance delivery and energy efficiency, AI solutions can contribute to optimizing your energy expenditure and boost time efficiency. This can play a huge role if energy is a significant item on your cost list, lessening concerns about being fined or litigated for environmental protection violations. This might sound like a mundane topic if you’re not particularly passionate about it, but if you think about how much time and work is put into environmental compliance, introducing new technologies can be a massive save. Plus, it adds value to your company in consumers’ eyes.

Digital Assistance

Unless your business is a one-man band, communication is likely a huge part of your day-to-day work. Whether in-house or with customers, chatbots—sound analysis and recognition software—and natural language processing have made it possible for businesses to do hands-free customer service, provide virtual assistance, and save thousands to hundreds of thousands of dollars by making good quality ads.

Image Recognition

From facial to object and terrain, image analysis enabled a wide range of applications, from verifying identities and canning landscapes to scanning bodies and helping detect diseases. Through environmental protection, AI has been used to monitor acres of forests and help monitor against excess or illegal cutting.

Personalization

All businesses strive to make their customer’s experience pleasurable, and what better way to achieve this than by making it personal? From correct ad targeting to making proper interface adjustments for users of different profiles and preferences, and even matching different language patterns to customer segments (e.g., baby boomer vs. millennial), product and service personalization is massively affecting retailers and manufacturers.

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If you think that your product or service speaks for itself, you’re wrong. Research indicates that personalized customer service will bring over nine trillion dollars worldwide by 2030! AI and DA software lets you adjust interface layout, colours, vocabulary, messages, and offering in a targeted way by harvesting and responding to data about consumers’ behavioural patterns, needs, and preferences.

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