Have you been searching for the best data analytics tools to use in 2021? There are many different options out there, many of which can take pride in amazing features, ease of use and powerful perks.
Check out my list with the top additions for any business and give them a try. You will be impressed at what they can do for you.
Data Analytics Tools: Why Use Those?
There is vast data within your business. You cannot filter all that information on your own nor can you employ people to do that manually. They would not perform as anticipated and the drawbacks would outweigh any pros.
In order for you to handle that data, you need the proper software. This is where data analytics tools are used so as to process information in a fraction of the time you would normally require.
Since they can handle data without any limitations, these tools can help you optimize your cycle of work and ultimately boost your business performance.
Google Analytics
Google Analytics is one of the most popular of these tools. It can be used either for free or in its premium Google Analytics 360 version. However, many businesses tend to underestimate its value.
It is true that people lacking the proper educational background can end up confused over the various features of Google Analytics. Still, there are many tutorials out there. Plus, their support is excellent.
For those of you who want to invest in solid business growth, the insights offered through that platform are truly valuable.
Mixpanel
Do you want to increase your conversion rate, while running A/B tests and gaining insights over new audiences? If so, Mixpanel will work wonders for you. This is perfect for marketing purposes, especially in small to mid-sized businesses.
This data analytics tool will impress you with its interface as it enables you to use it without having to break a sweat. It is simple and to the point.
OpenRefine
Are you familiar with Google Refine? OpenRefine is an open source tool, providing data analysis to its users. Available in many different languages, this can become a great asset in your hands.
One of the best things about OpenRefine is the top notch security level it offers. As a free tool, you would have expected significant limitations. However, you will be pleasantly surprised by its flexibility.
This tool also supports a wide range of file formats and allows you to quickly analyze the data you want. Its look and features are clean, straightforward, and modern.
Lexalytics
By using the principles of Natural Language Processing (NLP), Lexalytics analyzes even the most complex data to your advantage. It can help you out in an astonishing way for 20+ languages.
It doesn’t matter if you want to process huge chunks of data as it allows you more than 30,000 documents on a monthly basis. How does that sound for a data analytics tool?
Cluvio
In case you need scalable data collection of the finest quality standards, then you should check this tool out. Cluvio is able to extract a large volume of data, integrating it into your own software.
This tool will offer you exactly what you need, no matter the format of the file you want to analyze. It is the #1 cloud analytics platform for startups and larger businesses relying on data. Try it out yourself and enjoy the powerful features.
Kissmetrics
Kissmetrics offers an equally practical look at data analytics and it has been especially designed for e-commerce (they offer Kissmetrics for SAAS too). If you are looking for a tool that enables you to accelerate business growth through tangible evidence, give this a try.
Check out the customer’s journey from start to finish, engage in behavioral analytics and enjoy the pristine customer care.
The Future of Artificial Intelligence Tools
As you can see, 2021 holds a lot of wonderful things to come in the field of innovation and AI. Digital transformation has allowed businesses to make use of data analytics tools, in their aim to be kept competitive.
The future of artificial intelligence tools is brighter than ever. By focusing on the customer, they offer a variety of features that enable you to better understand the dynamics of your targeted audience.
What Comes Next?
Open source is currently trending online. The possibilities are endless, providing you with free and unlimited access to tools that will make a difference for your business.
The stakes are high, however. You need to be flexible and experiment with different tools before you make up your mind. In fact, when combining the strengths of data analytics tools, you might get that leverage you have been looking forward to.
Final Thoughts
Are you ready to take the next step towards your company’s digital transformation? Make use of data science and allow analytics to pave the way to success.
Have a look at the data analytics tools available for you in 2021, and see which of them truly appeal to you as well as the nature of your business. Discuss with your team of professionals, so you reach a well-thought decision.
Whatever you choose, be meticulous and give it time. You will see, data can transform your entire business, boosting your sales and driving your growth beyond limits.
Leave a Reply