Achille Ettorre
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The Digital Advantage: Success Strategies for Harnessing People, Culture, and Technology

The Digital Advantage: Success Strategies for Harnessing People, Culture, and Technology

This book serves as a comprehensive guide to understanding and navigating the digital transformation process within an organization. Drawing from real-life experiences, it provides valuable insights for professionals, leaders, and employees who are or will be involved in transformation projects. Emphasizing that time is of the essence, the book underscores the necessity of engagement from all organizational levels, including leadership and employees, to ensure successful transformation. In a rapidly shifting marketplace, this book equips readers with the tools to comprehend and adapt to changes, ensuring they are prepared and thrive in a digitally transformed landscape.

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Description

Digital transformation is affecting every business and every executive. Those that successfully implement their transformation strategy can survive, prosper, and dominate their market. Those that don’t will die.

The Digital Advantage is aimed at helping businesspeople understand how to improve their chances of business transformation success, navigate around problems and issues, and transform their business so it can serve its customers better, improve market share, and rise above the competition.

To successfully transform your business, you require the assent of your company’s leadership, cooperation from all departments, and help from every individual employee. In fact, people are key to successful transformation.

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